Bon Vivant Gazetiboky Fampahalalana by Kiyoka Yamazuki

Bon Vivant Gazetiboky Fampahalalana by Kiyoka Yamazuki is a highly esteemed winner of the very prestigious 2025 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2025

Bon Vivant Gazetiboky Fampahalalana

by Kiyoka Yamazuki

Client: Bon Vivant / Credit union

A' Design Award Volafotsy Winner in Grafika Category

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Colors

The Design

About Bon Vivant Gazetiboky Fampahalalana

Zarain'ny banky Shinkin manerana ny firenena ity gazetiboky fampahalalana ity, ka mora ny fakan'ny mpanjifa azy. Ny tanjony dia ny hampiroborobo ny hakanton'ny sy ny mampiavaka ny faritra tsirairay, ho fitaovana fifandraisana eo amin'ny banky Shinkin, ny mpanjifany, ary ny vondrom-piarahamonina eo an-toerana, ary hampifandray ny olona amin'ny faritra. Namorona sary fonon-boky mahasarika izay mahatonga anao te-haka azy izy. Sary natao tànana tsy hay hadinoina miaraka amin'ny loko mamirapiratra izany. Nambaran'ny mpamaky fa mamerina fahatsiarovana mampahatsiahy momba ny vanim-potoana sy ny tanàna niaviany ny gazetiboky.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Bon Vivant Gazetiboky Fampahalalana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Bon Vivant Gazetiboky Fampahalalana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Bon Vivant Gazetiboky Fampahalalana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This magazine is available at credit unions across Japan and is available for customers to pick up at their convenience. She created it with warm, hand-drawn illustrations and eye-catching colors to make it easy for customers to pick up and take home.
Dimensions & Packaging: Used for the cover illustration of the magazine.
Magazine size: 21cm x 15cm, 1mm thick (B5 size), about 15 pages
Published bimonthly, this year's theme is "World Heritage Sites and Festivals."
The illustrations are mostly hand-drawn, but sometimes Photoshop is used.
Tags: #142430 Graphic, Illustration and Visual Communication Design Category Silver Award / Kumano Kodo
Production Technology: My works are mainly hand-drawn illustrations using brushes, acrylic paints, illustration boards, compasses, rulers, ruling pens, etc., and some are retouched in Photoshop.
Design Challenge: She didn't know how the magazine actually got from store shelves to customers' hands. However, the magazine did receive feedback from readers. One such comment, "Looking at the illustration on the cover, I felt nostalgia and a sense of the season, and it reminded me of home," made her happy.She didn't quantify the actual effect, so she doesn't know, but it seems that this activity was effective.
Research: This magazine is a pamphlet distributed free of charge by Shinkin banks nationwide. How do customers get it? We think it is important for customers to get to know the local people and towns. She created eye-catching illustrations that convey the warmth and nostalgia of the town. As a result, people visit the area (by buying local products, etc.) and learn about its good points. I think this has connected people and towns.
Inspiration: This project was created as an information tool that can be placed in the storefronts of Shinkin banks nationwide and can be freely taken home. It is also an information magazine based on the concept of "shinkumi," which energizes people and cities. The theme of the issue for which she was asked to illustrate was Hiroshima Summer. She created an illustration based on the theme of the Itsukushima Shrine Orchestra Festival, which energizes people and cities.
Project Duration: She was commissioned to do this project by a planning and production company (BOON Corporation + Shinkumi Sogo Service Corporation). She produced six books per year for each month over five years (30 books) from January 2011 to April 2018. The project was supervised by the National Federation of Shinkin Banks.
Operation Flow: Installed at Shinkin Bank branches/
Distributed free of charge/Information and gifts
This information magazine introduces people, industries, local products, and tourist spots working hard in each region of Japan, helping to steadily connect people and cities.
Image Credits: Main image is Image #1 Illustrator Kiyoka Yamazuki 2015
Optional image #1 Illustrator Kiyoka Yamazuki 2015
Optional image #2 Illustrator Kiyoka Yamazuki 2014
Optional image #3 Illustrator Kiyoka Yamazuki 2014
Optional image #4 Illustrator Kiyoka Yamazuki 2015