Batchwell Tetikasa Famantarana Marika by Po-Hsuan Chu

Batchwell Tetikasa Famantarana Marika by Po-Hsuan Chu is a highly esteemed winner of the very prestigious 2025 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2025

Batchwell Tetikasa Famantarana Marika

by Po-Hsuan Chu

Client: Batchwell

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Batchwell Tetikasa Famantarana Marika

Ny fonosana navaovaon'i Batchwell dia mampifangaro endrika retro maoderina sahy amin'ny fahaizan-tanana voavolavola, mamorona endrika mahafinaritra ny maso nefa tena azo ampiasaina. Ny loko mampiavaka sy ny fandokoana soratra madio dia manatsara ny fisehon-tena eny am-pivarotana, raha ny paosy maivana sy ny sachets mora ampiasaina kosa dia miantoka ny fampiasana tsy misy sarotra. Mampifandanja ny kalitao asan-tanana amin'ny fahamorana, ny endrika dia ahafahan'ny mpanjifa mankafy cocktails avo lenta amin'ny fotoana rehetra, na aiza na aiza. Ny antsipiriany tsirairay dia manatsara ny traikefa amin'ny fisotroana, ka mahatonga ny cocktails vita amin'ny fahaiza-manao ho azo mora kokoa sy mahafinaritra amin'ny ezaka kely indrindra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Batchwell Tetikasa Famantarana Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Batchwell Tetikasa Famantarana Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Batchwell Tetikasa Famantarana Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
Dimensions & Packaging: Packaging: 6.5” x 8” x 3”
Tags: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
Production Technology: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
Design Challenge: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
Research: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
Inspiration: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
Project Duration: Duration: 2023-2024
Location: VENICE BEACH, CA
Operation Flow: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.