Masseria Auraterrae Toby Fialovoana by Bepi Povia

Masseria Auraterrae Toby Fialovoana by Bepi Povia is a highly esteemed winner of the very prestigious 2025 A' Design Award Vy in Famolavolana Maritrano, Trano ary Rafitra Competition Category.

VyMaritrano· 2025

Masseria Auraterrae Toby Fialovoana

by Bepi Povia

Client: BPI&G + Partners

A' Design Award Vy Winner in Maritrano Category

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Verified Award Winner
Verify Award Status for #171207

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Masseria Auraterrae Toby Fialovoana

Ny Masseria Auraterrae dia toby fialovoana natoraly any Polignano a Mare, Puglia, Italia. Ity tetikasa ity dia manavao trano manan-tantara miisa 3000 metatra toradroa eo anivon'ny tany 120000 metatra toradroa. Ny endri-javatra dia manaraka ny foto-kevitra "Roots", izay manome lanja ny fomba nentin-drazana, ny akora eo an-toerana ary ny teknika fananganan-trano nampitaina nifandimby taranaka. Ny fampiasana akora azo eo an-toerana dia mampihena ny filana fitaterana ary manohana ny toe-karena eo an-toerana. Nampidirina ao anatiny ny fanangonana rano orana, ny angovo azo havaozina ary ny fitantanana fako organika. Notehirizina ihany koa ireo soratra vato sy singa manan-tantara hafa.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Masseria Auraterrae Toby Fialovoana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Masseria Auraterrae Toby Fialovoana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Masseria Auraterrae Toby Fialovoana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.