Seaside Home For Music Fans Fanentanana ara-barotra mifototra amin'ny Traikefa nataon'i Taobao Design

Ny endrika Seaside Home For Music Fans Fanentanana ara-barotra mifototra amin'ny Traikefa nataon'i Taobao Design dia mpandresy sarobidy amin'ny 2025 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VolamenaDokambarotra· 2025

Seaside Home For Music Fans Fanentanana ara-barotra mifototra amin'ny Traikefa

nataon'i Taobao Design

Mpanjifa: Taobao Design

Mpandresy A' Design Award Volamena amin'ny Sokajy Dokambarotra

159,291

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #171886

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Seaside Home For Music Fans Fanentanana ara-barotra mifototra amin'ny Traikefa

Ny Seaside Home For Music Fans dia tetikasa ara-barotra mifototra amin'ny seho noforonina ho an'ny fetiben'ny mozika sy ny zavakanto natao tany Aranya. Ny kioba malaza mampiavaka ny marika dia novaina ho jiro mpikaroka, nampiarahina tamin'ny loko misompirana maneho ny morontsiraka sy ny endrika onjam-peo. Ny faritra fampirantiana ivelan'ny aterineto dia nanolotra fampisehoana mahakasika ny fandrenesana maro sy lalao mifandraika amin'ny mozika tamin'ny alalan'ny fitaovana ifanakalozana. Ny fandefasana mivantana ifanakalozana dia nahafahan'ny mpanatrika lavitra nitsidika ireo faritra sy nijery ireo seho. Ny toerana dia naorina tamin'ny rafitra vy maivana, akora azo havaozina ary loko sy lamba tsy dia mamoaka entona maloto. Mpankafy maherin'ny 70.000 no nanatrika.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Seaside Home For Music Fans Fanentanana ara-barotra mifototra amin'ny Traikefa, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Seaside Home For Music Fans Fanentanana ara-barotra mifototra amin'ny Traikefa izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Seaside Home For Music Fans Fanentanana ara-barotra mifototra amin'ny Traikefa dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Refy & Fonosana: This project attracted more than 70,000 fans.
Marika: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Teknolojia Famokarana: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Fanamby Endrika: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Fikarohana: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Aingam-panahy: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Faharetan'ny Tetikasa: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Fizotr'asa: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Mpikambana ao amin'ny Ekipa: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin