Varahina Fanomezana · 2025
House of Smaragd Boaty Advent
by Rilind Hoxha and Haris Murich
- A' Design Award Varahina 2025 in Fanomezana
- CLIENT: Smaragd 1969 / Why Agency
- Estimated Number of Design Views: 23,813
- Verification code E3BBB4C764 · Verify this award
Colors
About House of Smaragd Boaty Advent
Ny Kalandrie Advent House of Smaragd dia boaty fanisana mihemotra voalamina vita amin'ny taratasy ekolojika sy akora maharitra, natao hampiasaina imbetsaka. Misy firavaka efatra voafonosana tsirairay, samy voatahiry ao amin'ny efitrano misaraka. Ny fonosana dia azo averina ampiasaina sy azo ovaina, ka mampihena ny fiantraikany amin'ny tontolo iainana. Ny endrika boaty dia mamela ny fidirana voafetra amin'ny efitrano tsirairay, mitahiry ny endrika mahagaga sady mitana ny zavatra voaaro.
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana House of Smaragd Boaty Advent, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana House of Smaragd Boaty Advent. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana House of Smaragd Boaty Advent dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Press Kit
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Image Credits
- Filip Shutarov
