Ruyi Dim Dong Maritim'ny Mpanao Mofomamy (Bakery Brand Identity) by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2025

Ruyi Dim Dong Maritim'ny Mpanao Mofomamy (Bakery Brand Identity)

by Hong Jia Min

Client: Jijia Brand Creative Studio

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #172952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruyi Dim Dong Maritim'ny Mpanao Mofomamy (Bakery Brand Identity)

Ny Ruyi Dim Dong dia maritim-barotra ho an'ny mpanao mofomamy iray. Ny famolavolana dia manohy ny fifandraisan'ny fomban-drazana fahiny amin'ny fanaovana mofo sy ny fanaovana mofo Eoropeanina. Ny logo dia mifototra amin'ny endri-javatra roa avy any Atsinanana, dia ny horonan-taratasy misokatra sy ny vata fanomezana misokatra ampahany. Ny tsipika havanana amin'ny litera Ru dia lasa horonan-tsilika, marika maneho lova. Ny litera Yi kosa mihena ny ampahany havia, ka avelany hijoro irery ny singa Li, izay mitovitovy amin'ny fanomezana iray misokatra. Endri-javatra sarintsarin'ny voan-kazo pin dia hita amin'ny tombo-kase sy ny fehin-kibo, izay pirinty amin'ny fitaovana maharitra. Ny vata fanomezana kosa mampiseho ireo mofomamy ho toy ny fahatsiarovana kolontsaina avy amin'ilay tanàna.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Ruyi Dim Dong Maritim'ny Mpanao Mofomamy (Bakery Brand Identity), fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Ruyi Dim Dong Maritim'ny Mpanao Mofomamy (Bakery Brand Identity). Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Ruyi Dim Dong Maritim'ny Mpanao Mofomamy (Bakery Brand Identity) dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensions & Packaging: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Production Technology: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Project Duration: Designed in September 2023 for Nanning, Guangxi, China
Operation Flow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patents: Copyrights belong to Hong Jia Min, 2023.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min