Si Shengsheng Kitapo Fanomezana Aimanta nataon'i Peng Gao, Mian Wu and Yixuan Wu

Ny endrika Si Shengsheng Kitapo Fanomezana Aimanta nataon'i Peng Gao, Mian Wu and Yixuan Wu dia mpandresy sarobidy amin'ny 2026 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fanomezana.

VyFanomezana· 2026

Si Shengsheng Kitapo Fanomezana Aimanta

nataon'i Peng Gao, Mian Wu and Yixuan Wu

Mpanjifa: The China Media Group Spring Festival Gala

Mpandresy A' Design Award Vy amin'ny Sokajy Fanomezana

4,693

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #174634

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Si Shengsheng Kitapo Fanomezana Aimanta

Si Shengsheng dia kitapo fanomezana aimanta noforonina ho an'ny Fetin'ny Lohataona Sinoa sy ny Taonan'ny Bibilava. Ahitana pitipitika efatra apetaka amin'ny vata fampangatsiahana ity kitapo ity, ary samy mitondra tsodrano miavaka ny pitipitika tsirairay, toy ny fahasambarana, ny harena ary ny hafalian'ny sakafo tsara. Ao amin'ny kolontsaina sinoa, ny bibilava dia maneho ny fanavaozana sy ny fitohizana amin'ny alalan'ny tsingerin'ny fiainany voajanahary toy ny torimaso amin'ny ririnina sy ny fialan'ny hodiny. Ny famolavolana dia mampifangaro ny bibilava amin'ny ruyi, marika nentim-paharazana maneho vintana tsara, ka mamadika biby atahorana ho lasa mascot mahafinaritra. Azo apetaka amin'ny sehatra rehetra misintona aimanta ireo pitipitika ary azo alamina malalaka.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Si Shengsheng Kitapo Fanomezana Aimanta, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Si Shengsheng Kitapo Fanomezana Aimanta. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Si Shengsheng Kitapo Fanomezana Aimanta dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Refy & Fonosana: 250*250*30
Marika: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Teknolojia Famokarana: CNC,Stamping manufacturing, Epoxy resin coating
Fanamby Endrika: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Fikarohana: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Aingam-panahy: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Faharetan'ny Tetikasa: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Fizotr'asa: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Mpikambana ao amin'ny Ekipa: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Loharanon-tsary: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025