Yuplet Branding Mari-pamantarana Orinasa nataon'i Jake Wilkins

Ny endrika Yuplet Branding Mari-pamantarana Orinasa nataon'i Jake Wilkins dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2026

Yuplet Branding Mari-pamantarana Orinasa

nataon'i Jake Wilkins

Mpanjifa: Yuplet

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

7,360

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #175650

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Yuplet Branding Mari-pamantarana Orinasa

Ny Yuplet Branding dia mari-pamantarana orinasa noforonina ho an'ny tsena mivarotra vokatra vita tanana sy maharitra. Ny rafitra dia mifantoka amin'ny sary miendrika volana tanora, ampiharina hatrany amin'ny marika soratra manokana, ny kisary, ny sary an-tsaina ary ny fandaminana pejy. Ny loko maitso mamiratra dia manamarika ny traikefan'ny mpividy, raha ny volomparasy matevina kosa no mitarika ny mpivarotra, ka manome famantarana hita maso mazava ho an'ny vondrona mpampiasa tsirairay. Ny endrika boribory, ny fifanoheran-doko matanjaka ary ny famantarana natao mifantoka amin'ny finday aloha, nalaina avy amin'ny fikarohana natao tamin'ny mpanjifa tanora, dia manitatra ny mari-pamantarana amin'ny toerana fifandraisana nomerika sy vita pirinty. Ny akora nomerika dia nomanina tamin'ny endrika vecteur.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Yuplet Branding Mari-pamantarana Orinasa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yuplet Branding Mari-pamantarana Orinasa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yuplet Branding Mari-pamantarana Orinasa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Refy & Fonosana: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Marika: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Teknolojia Famokarana: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Fanamby Endrika: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Fikarohana: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Aingam-panahy: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Faharetan'ny Tetikasa: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Fizotr'asa: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Mpikambana ao amin'ny Ekipa: Jake Wilkins