Ny endrika Parzin Brand Mari-pamantarana ny Marika nataon'i Hangzhou Re Der Design Co., Ltd. dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2026

Parzin Brand Mari-pamantarana ny Marika

nataon'i Hangzhou Re Der Design Co., Ltd.

Mpanjifa: Shanghai Dimou Industrial Co., Ltd

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

6,892

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #176933

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Parzin Brand Mari-pamantarana ny Marika

Ny Marika Parzin dia mari-pamantarana ara-tsary noforonina ho an'ny marika solomaso. Ny logo dia mifototra amin'ny rafitra faribolana roa nahazo aingam-panahy avy amin'ny solomaso boribory sy ny litera voalohany P. Ny faribolana havia dia mitongilana kely mba hanome halalina, raha ny faribolana havanana kosa mamorona ny fiolahan'ny P, ka miteraka endrika telo refy izay mampahatsiahy ny fijery avy amin'ny sisiny ny solomaso fiarovana amin'ny masoandro sy ny solomaso optika. Ny volombatolalika mafana no lokom-poto ary ny maitso alan'ala be voko no loko manokana. Ny endrika boribory sy lavaboribory dia ampiharina amin'ny toerana fifandraisana rehetra amin'ny alalan'ny sokitra laser, ny fanontana mafana, ny fanindriana endrika ary ny sokitra asidra.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Parzin Brand Mari-pamantarana ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Parzin Brand Mari-pamantarana ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Parzin Brand Mari-pamantarana ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
Refy & Fonosana: Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm
Marika: Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
Teknolojia Famokarana: The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
Fanamby Endrika: The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
Fikarohana: As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
Aingam-panahy: The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
Faharetan'ny Tetikasa: The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
Fizotr'asa: The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit.
Mpikambana ao amin'ny Ekipa: Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen