Prepd Primary Function: Mombamomba ny Marika by Cansu Dagbagli Ferreira

Prepd Primary Function: Mombamomba ny Marika by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2026

Prepd Primary Function: Mombamomba ny Marika

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award Varahina Winner in Grafika Category

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Colors

The Design

About Prepd Primary Function: Mombamomba ny Marika

Book Text: Prepd dia sehatra fanaterana sakafo vaovao izay manova ny fomba fahandro avy amin'ny mpitarika hita maso amin'ny lafiny nomerika ho lasa sakafo voaomana amin'ny fomba matihanina. Ny maha izy azy dia mifototra amin'ny endrika sahy sy maoderina natao hanova ny sehatra ara-teknolojian'ny sakafo. Miavaka amin'ny logotype mahay miaraka amin'ny lapoaly natao amin'ny habaka miafina sy ny palette Maitso sy Lima manana fifanoherana avo lenta, ny marika dia mankalaza ny fifandraisana misy eo amin'ny mpamorona sy ny mpanjifa. Amin'ny alalan'ny sary maneho fihetseham-po sy mametraka ny olombelona ho voalohany ary ny geometria madio, Prepd dia manova ny fihetsika fikisahana ho traikefa fisakafoana azo tsapain-tanana sady avo lenta.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Prepd Primary Function: Mombamomba ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Prepd Primary Function: Mombamomba ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Prepd Primary Function: Mombamomba ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Dimensions & Packaging: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Tags: food, app, delivery, digital, modern, colorful
Production Technology: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Design Challenge: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Research: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspiration: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Project Duration: 6 months, France and Saudi Arabia
Operation Flow: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.