Identity Created by Consumer (ICC) Rafitra Maha-izy Azy An'ny Orinasa by Jone Aleksiunaite

Identity Created by Consumer (ICC) Rafitra Maha-izy Azy An'ny Orinasa by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2013

Identity Created by Consumer (ICC) Rafitra Maha-izy Azy An'ny Orinasa

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award Varahina Winner in Grafika Category

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Colors

The Design

About Identity Created by Consumer (ICC) Rafitra Maha-izy Azy An'ny Orinasa

Ny Maha-izy Azy Noforonin'ny Mpanjifa dia rafitra maha-izy azy an'ny orinasa dinamika izay novolavolaina ho an'ny tranombakoka zavakanto maoderina. Ampiarahin'ny rafitra ny ampahany tsy miova sy ny ampahany mihetsiketsika. Singa fahitana fototra ary andiana printy no mamorona ny ampahany tsy miova. Ny ampahany dinamika kosa dia miorina amin'ny angon-drakitra noforonin'ireo mpitsidika. Mpitsidika tsirairay dia mamokatra marika manokana sy sary momba ny fihetsiketsehana. Ireo singa ireo dia ampiasaina avy eo ho an'ny fahatsiarovana, sarin-tsokitra mihetsiketsika ary logo dinamika izay aseho eo amin'ny tranonkala sy amin'ny efijery nomerika. Natao amin'ny sary vector sy horonan-tsary voarakitra ny akora fahitana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Identity Created by Consumer (ICC) Rafitra Maha-izy Azy An'ny Orinasa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Identity Created by Consumer (ICC) Rafitra Maha-izy Azy An'ny Orinasa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Identity Created by Consumer (ICC) Rafitra Maha-izy Azy An'ny Orinasa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus