DuePiùTre – Più Che Hamburger Maha-Hita Maso by Laura Ferrario

DuePiùTre – Più Che Hamburger Maha-Hita Maso by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2017

DuePiùTre – Più Che Hamburger Maha-Hita Maso

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Varahina Winner in Grafika Category

15,750

Verified Award Winner

Verify Award Status for #57055

Sadiho ny serivisy Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Maha-Hita Maso

DuePiùTre dia bistrot kely manolotra Tsy Hamburgers ihany, fa ny pastrami sy labiera dia afaka akoho, izay averina jerena miaraka amin'ny vokatra italiana vaovao sy tena izy. Ny bulldog dia nofinidy satria nandritra ny Ady Lehibe Voalohany dia izy no mascot an'ny tafika an-dranomasin'i Etazonia, ary noho izy io dia alika biby fiompy iray amin'ireo mpiara-miasa amin'ny bistrot. Mba hanonerana ny anarana noforonin'ilay toerana, ny endrika dia ahitana satroka chef ho an'ny bulldog sy karama izay manandrana mampita ny hevitra momba ny tranobe manolotra sakafo amin'ny fomba mivantana kokoa.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana DuePiùTre – Più Che Hamburger Maha-Hita Maso, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana DuePiùTre – Più Che Hamburger Maha-Hita Maso. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana DuePiùTre – Più Che Hamburger Maha-Hita Maso dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma