Fattoria il Gambero - Winery Maha-Hita Maso by Laura Ferrario

Fattoria il Gambero - Winery Maha-Hita Maso by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2017

Fattoria il Gambero - Winery Maha-Hita Maso

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Vy Winner in Grafika Category

13,202

Verified Award Winner

Verify Award Status for #57420

Sadiho ny serivisy View at A' Design Award Press Release Award Badge

Colors

The Design

About Fattoria il Gambero - Winery Maha-Hita Maso

Fattoria il Gambero dia nametraka ny tenany teo amin'ny tsena miaraka amin'ny fomba fiasa mavitrika sy amin'izao fotoana izao, mba hanamafisana ny tantarany manokana, izay nanomboka tamin'ny taona 1880. Izany no anton'ny marika famantarana ny "G"; izany dia mampita ny hevitry ny corkscrew manala tavoahangy ary mitovy amin'ny lalana mankany amin'ny orinasa. Ny endri-tsoratra sans serif dia manampy votoaty amin'ity marika saro-takarina ity ary mampifandray ny lasa taloha tsy azo ihodivirana amin'izao fotoana izao. Ny loko dia manome ny sary iray manontolo fikitihana zava-baovao, fa ny toetra sasany tamin'ny lasa dia voatahiry, ohatra, ao amin'ny taratasy misy embossed amin'ny Brochure.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Fattoria il Gambero - Winery Maha-Hita Maso, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Fattoria il Gambero - Winery Maha-Hita Maso. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Fattoria il Gambero - Winery Maha-Hita Maso dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
Production Technology: The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
Inspiration: The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
Project Duration: The project started in April 2004 an finish on May 2013
Team Members: Creative Director: Laura Ferrario
Photo: Sauro sorana
Image Credits: Fotoforma

Read the Press Release