Qwerty Sofa Fandriana by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 A' Design Award Volafotsy in Famolavolana Fanaka Competition Category.

VolafotsyFanaka· 2018

Qwerty Sofa Fandriana

by Andrea Cingoli

Client: CONCEPTICONstudio

A' Design Award Volafotsy Winner in Fanaka Category

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Colors

The Design

About Qwerty Sofa Fandriana

QWERTY dia sofa fandriana endrika kibodasoratra solosaina. Ny lahatsoratra tsirairay dia mamorona ondana malefaka izay manohana ny mpampiasa mandritra ny fiasana any amin'ny biraon'ny na any an-trano. Ny maotera elektrika kely, feheziny fitaovana fifehezana lavitra, dia mampidina ny ondana lahatsoratra tsirairay tsirairay avy, ka afaka ovaina endrika ny velaran'ny sofa manontolo. Ny fitaovana fifehezana lavitra dia manolotra fandaharana efatra ambin'ny folo voafaritra mialoha, ary azo ampiana fandaharana hafa koa. Ny QWERTY dia azo ampiasaina ho sofa, ho fandriana na ho fanohanana lamina manontolo araka ny filan'ny olona. Ity famoronana ity dia mamadika sary mahazatra isan'andro ho fanaka azo ovaina, entina tononkira maivamaivana kely.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Qwerty Sofa Fandriana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Qwerty Sofa Fandriana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Qwerty Sofa Fandriana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Dimensions & Packaging: W 1100mm X D 3100mm X H 1100mm
Tags: qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology: stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge: The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Research: I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration: The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Project Duration: The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow: The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Patents: Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU
Team Members: Andrea Cingoli
Valentino Castelli
Umberto La Sorda
Image Credits: CONCEPTICONstudio