Destination Paris Bercy Maha-zava-dehibe amin'ny Marika by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VyGrafika· 2020
Destination Paris Bercy Maha-zava-dehibe amin'ny Marika
Client: Made For You
A' Design Award Vy Winner in Grafika Category
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- Verified Award Winner
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The Design
About Destination Paris Bercy Maha-zava-dehibe amin'ny Marika
Boky Soratra: Ny Destination Paris Bercy dia endri-marika ara-pahitana noforonina ho an'ny toerana fanaovana hetsika any Paris. Ny endri-marika dia mampiseho ny faritra Paris Bercy ho toerana ahafahan'ny matihanina sy ny besinimaro manokana mampandroso hetsika. Ny hevitra fototra dia nalaina avy amin'ny diary fitsangantsanganana sy ny karatra fanasana fialan-tsasatra. Ny logo dia natonta toy ny tombo-kase passeport ary miasa ho marika manondro kalitao. Ny mpiara-miombon'antoka tsirairay dia aseho amin'ny logo endrika tombo-kase, ka mamorona sonia iray manambatra ny fahaiza-manao samihafa. Ny sisin-tsary manga, fotsy ary mena dia mampahatsiahy ny valopy taloha nampiasaina ho an'ny taratasy an'habakabaka sy ny hakanton'i Frantsa. Ny endri-marika dia ampiharina amin'ny karatra fifandraisana, bokikely ary tranokala.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Destination Paris Bercy Maha-zava-dehibe amin'ny Marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Destination Paris Bercy Maha-zava-dehibe amin'ny Marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Destination Paris Bercy Maha-zava-dehibe amin'ny Marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
- Dimensions & Packaging
- Business card : 85 X 55 mm
booklet : A4 - Tags
- event, business, graphic design, paris
- Production Technology
- Logo
Business card
booklet
Web site - Inspiration
- The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
- Project Duration
- Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
- Team Members
- Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer) - Image Credits
- Photographe : Maxime Huriez
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