Logotype SETMA Ny Logotype by Mateus Matos Montenegro

Logotype SETMA Ny Logotype by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2019

Logotype SETMA Ny Logotype

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

A' Design Award Varahina Winner in Grafika Category

15,444
Verified Award Winner
Verify Award Status for #85377

Sadiho ny serivisy Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA Ny Logotype

Ny marika SETMA, Sekretera ara-pizahantany sy ny tontolo iainana ao Jijoca de Jericoacoara, marika maneho ny tontolo mirindra sy zava-mahatalanjona mahatalanjona ao an-tanàna, avy amin'ny Blue Lagoon, ny Serrote, ny vato Pierced, ny ranomasina ary ny filentehan'ny marika eo amin'ny Dunes. Nampifangaroan'ireo mpamolavola ireo singa rehetra ireo tamin'ny endrika mirindra miaraka amin'ny fampiasana ireo singa miforotra amin'ny onjam-peo, izay maneho ny fatrany, ny fifandanjana ary ny fifandanjana eo amin'ny hatsarana voajanahary rehetra sy ny traikefa omen'ny tanàna, izay heverina ho tsara tarehy nomen'ny mponina sy ny mpitsidika maro manerana izao tontolo izao.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Logotype SETMA Ny Logotype, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Logotype SETMA Ny Logotype. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Logotype SETMA Ny Logotype dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro