InterBrasil Logotype Redesign Ny by Mateus Matos Montenegro

InterBrasil Logotype Redesign Ny by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2020

InterBrasil Logotype Redesign Ny

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award Volafotsy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #86886

Jereo ny portfolio Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign Ny

Ny aingam-panahy ho an'ny famerenana indray sy ny famoronana ny marika dia ny fiovana amin'ny fanavaozana sy ny fampidirana ao anatin'ny kolontsain'ny orinasa. Ny famoronana fo dia mety tsy ho ivelany ivelan'ny marika ihany koa, manentana ny fiaraha-miasa miaraka amin'ny mpiasa, fa amin'ny mpanjifa ihany koa. Firaisana iraisana eo amin'ny tombontsoa, fanoloran-tena ary ny kalitaon'ny serivisy. Avy amin'ny endrika ka hatrany amin'ny loko, ny endrika vaovao dia nampiditra ny fo ho any amin'ny B sy ny fahasalamana ara-pahasalamana ao amin'ny T. Ny teny roa dia niara-nitaona teo afovoany ka nahatonga ny sary ho toy ny teny iray, famantarana tokana, mampiray ny R sy B in ny fo.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana InterBrasil Logotype Redesign Ny, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana InterBrasil Logotype Redesign Ny. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana InterBrasil Logotype Redesign Ny dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro