Meat n Beer Ny Famoronana Marika by Mateus Matos Montenegro

Meat n Beer Ny Famoronana Marika by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2020

Meat n Beer Ny Famoronana Marika

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Varahina Winner in Grafika Category

13,375

Verified Award Winner

Verify Award Status for #87395

Sadiho ny serivisy Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Ny Famoronana Marika

Ny hena heb dia heverina ho mpivarotra fanjonoana mivarotra hena sy birao manokana. Ny aingam-panahy ho an'ny marika dia avy amin'ny fampifangaroana ireo vokatra roa tonta. Avy amin'ny loha omby nentim-paharazana miaraka amin'ny tandroka misy ny tendrony, miova endrika amin'ny endrika marika amin'ny varahina tariby manana endrika maoderina, mifangaro amin'ny singa nentin-drazana hafa. Ny sendikà dia ao anatin'ny habaka tsara sy tsy misy dikany, milentika sy tsara tarehy ho sary tokana izay ahitana endrika soratra sy sary iray. Ny typography dia milalao ary mifangaro amin'ny endri-tsoratra indostrialy taloha amin'ny endri-tsoratra maoderina maoderina.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Meat n Beer Ny Famoronana Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Meat n Beer Ny Famoronana Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Meat n Beer Ny Famoronana Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro