Butterfly Seza Fiaramanidina by James Lee

Butterfly Seza Fiaramanidina by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Fiara, Fivezivezena ary Fitaterana Competition Category.

VolafotsyFiara· 2020

Butterfly Seza Fiaramanidina

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award Volafotsy Winner in Fiara Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Butterfly Seza Fiaramanidina

Butterfly dia rafitra seza fiaramanidina mora ovaina izay ahafahana miova avy amin'ny seza premium economy ho lasa efitrano fandriana fisaka ho an'ny kilasy business. Ny efitrano Butterfly tsirairay dia misy seza roa azo aroniny izay mifanandrify miolakolaka, ary ireo seza roa miaraka ireo dia amidy ho premium economy. Ny mpiasan'ny kabine dia afaka mamadika ny seza eo amin'ny varavarankely mba hamorona farafara an-tsisiny, izay mamorona efitrano kilasy business ho an'ny mpandeha iray. Ny famadihana ny seza eo amin'ny lalantsara koa dia mamorona velaran-tany fisaka lehibe ho an'ny fatoriana. Ity rafitra ity dia mamela ny mpandraharaha hanitsy ny kabine mba hifanaraka amin'ny fangatahana miovaova sy hampiasa ny velaran-gorodona amin'ny fomba mahomby.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Butterfly Seza Fiaramanidina, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Butterfly Seza Fiaramanidina. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Butterfly Seza Fiaramanidina dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne