Cafe Tunico Ny Famoronana Marika nataon'i Mateus Matos Montenegro

Ny endrika Cafe Tunico Ny Famoronana Marika nataon'i Mateus Matos Montenegro dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2020

Cafe Tunico Ny Famoronana Marika

nataon'i Mateus Matos Montenegro

Mpanjifa: Café Tunico

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

11,087

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #89224

Jereo ny portfolio Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Cafe Tunico Ny Famoronana Marika

Marika izay mandika ny tantaram-pianakaviana. Kafe, fianakaviana, ankizy 7 ary Andriamatoa Tunico. Ireo no andry tamin'ity tantara ity, ary izany no handikana ny famantarana. Ny endrika kafe dia manolo ny tsindroko; ny satroka mpiara-misalahy tsy azo sarahina dia maneho an-dRamatoa Tunico; ny typografika dia maneho ny fomba amam-pianakaviana sy ny fomba fanamboarana kafe. Ny famolavolana tombo-kase dia ny hamantarana haingana ny marika rehefa ampiharina amin'ny toerana sy zavatra maro miaraka amin'ny fampiasana T, taratasy voalohany an'i Tunico, ny satrony ary ireo grains 7 manodidina, mampiseho ny zaza 7 izay nampitoviny ny lovan'ny taniny ary vokatra.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Cafe Tunico Ny Famoronana Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Cafe Tunico Ny Famoronana Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Cafe Tunico Ny Famoronana Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Refy & Fonosana: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Marika: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Teknolojia Famokarana: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Fanamby Endrika: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Fikarohana: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Aingam-panahy: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Faharetan'ny Tetikasa: February 2018 to may 2019
Fizotr'asa: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Loharanon-tsary: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.