13 International Cultural Media Maha-izy Azy amin'ny Marika (Brand Identity) by Creator Strategic Marketing Co., Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2020

13 International Cultural Media Maha-izy Azy amin'ny Marika (Brand Identity)

by Creator Strategic Marketing Co., Ltd

Client: CREATOR Strategic Marketing Co., Ltd

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #92411

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 13 International Cultural Media Maha-izy Azy amin'ny Marika (Brand Identity)

13 International Cultural Media dia maha-izy azy amin'ny marika (brand identity) noforonina ho an'ny orinasa mpamokatra multimedia izay mavitrika amin'ny fandaharana amin'ny fahitalavitra, sarimihetsika, fampandrosoana ara-kolontsaina sy ara-pamoronana ary fialam-boly. Ny logo dia miorina amin'ny teny hoe Thirteen, sokitra amin'ny tanana ampiasana hosoram-borona maneho hery velona sy fihenjanana. Ampiana ny isa arabo 13 ho tsipika mampiavaka, izay manondro tantara manan-danja avy amin'ny fananganana ny orinasa. Ny mainty sy ny volamena no loko fototra, nofidina mba hanehoana fahaizana manokana sy toetra iraisam-pirenena. Amin'ny fonosana taratasy sy ny fitaovam-panoratana, ny logo dia hetezana sy hozahana be kokoa mba hanehoana fanamafisana ara-pahitana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana 13 International Cultural Media Maha-izy Azy amin'ny Marika (Brand Identity), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana 13 International Cultural Media Maha-izy Azy amin'ny Marika (Brand Identity). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana 13 International Cultural Media Maha-izy Azy amin'ny Marika (Brand Identity) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Dimensions & Packaging: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Tags: branding, identity, entertainment, multimedia, creative
Production Technology: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Design Challenge: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Research: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspiration: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Project Duration: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Operation Flow: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Team Members: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh