Unto Communication Tool Maha ny Endrik'Orinasa (Corporate Identity) by Unto

Unto Communication Tool Maha ny Endrik'Orinasa (Corporate Identity) by Unto is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2020

Unto Communication Tool Maha ny Endrik'Orinasa (Corporate Identity)

by Unto

Client: Unto

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #92669

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Colors

The Design

About Unto Communication Tool Maha ny Endrik'Orinasa (Corporate Identity)

Ny Unto Communication Tool dia rafitra maha ny endrik'orinasa iray naorina manodidina ny kaotra anarana (name card) azo zaraina. Ny kaotra dia mizara habe 9 sy 5,4 santimetatra ary mitondra ny mitovy fampahalalana momba ny fifandraisana indroa, ny sombiny iray voapariaka mianolotra ambony ny iray hafa. Misy tsipika voatevy ho voafolaka (die-cut perforated line) mampisaraka ireo sombiny roa, ka azo triatra ho antsasany ny kaotra. Ny tompon'ny kaotra dia mitazona ny sombiny iray ary manome ny sombiny hafa, ka mahatonga kaotra tokana ahafahana mahatratra olona faharoa. Ao anatin'ny endrik'orinasa koa ny taratasy velively (newsprint flyer) ary ny fonosana bubble wrap voapariaka ampiasaina amin'ny fonosana.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Unto Communication Tool Maha ny Endrik'Orinasa (Corporate Identity), fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Unto Communication Tool Maha ny Endrik'Orinasa (Corporate Identity). Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Unto Communication Tool Maha ny Endrik'Orinasa (Corporate Identity) dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensions & Packaging: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tags: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Production Technology: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Design Challenge: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Research: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiration: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Project Duration: The project started in July till September 2019, in Taipei.
Operation Flow: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Team Members: Ming Hsi Chou
Ching Yi Angela Chang
Image Credits: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.