Terark Famolavolana Endrika Fanaovan-marika by Tong Wen

Terark Famolavolana Endrika Fanaovan-marika by Tong Wen is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2020

Terark Famolavolana Endrika Fanaovan-marika

by Tong Wen

Client: Tong Wen

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Terark Famolavolana Endrika Fanaovan-marika

Terark dia endrika fanaovan-marika natao ho an'ny orinasa teknolojia iray izay manome tolotra fikarakarana angon-drakitra be dia be (big data). Ny famolavolana dia mifototra amin'ny lasitran'isa (dot matrix) ampiarahina amin'ny loko mifamadika (gradient) maromaro. Ireo tobin'isa mifandray amin'ny fomba malama dia mamorona ny litera T, izay litera voalohany amin'ny anaran'ny orinasa. Nomena ireo endrika loko mifamadika maro, mba hahazoana ampifanaraka ny endrika fanaovan-marika amin'ny fampiasana maro samihafa. Nisy koa endri-tsoratra manokana sy lasitran'isa natolotra ho ampiasaina amin'ny fanontam-pirinty sy ireo fitaovana hafa. Nampiharina tamin'ny bokikely fampahalalana, boky taom-piasana, karatr'anarana ary tavoahangin-drano ilay endrika fanaovan-marika.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Terark Famolavolana Endrika Fanaovan-marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Terark Famolavolana Endrika Fanaovan-marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Terark Famolavolana Endrika Fanaovan-marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.