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Flora Fanoharana by Cynthia Turner

Flora Fanoharana by Cynthia Turner is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.


VyGrafika· 2020

Flora Fanoharana

by Cynthia Turner

Client: Alexander & Turner Studio

A' Design Award Vy Winner in Grafika Category

12,033

Verified Award Winner

Verify Award Status for #94870

Colors

The Design

About Flora Fanoharana

Flora dia sary nofinofy iray mba hampiroboroboana ny famoronana artista sy ny tantara, mampiseho ny voninkazo mikraoba goavambe izay zezika noho ny tontolon'ny gastric. Ny voninkazo dia aseho ny alàlan'ny alàlan'ny Bacteroidetes, Bifidobacteriam, ary Enterococcus, pistil de Lactobacillus sy stamn'ny Enterococcus faecalis miantsoroka amin'ny sahan'i Escherichia coli. Ny voninkazo dia mipoitra eo amin'ny rantsankazo Clostridium. Bacillus Cereus, bakteria vita amin'ny tsora lava eo amin'ny atiny arthomitus, ampiasain'ny fibra ao amin'ny epithelium tsinay, maniry mafy izy ary mandratra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Flora Fanoharana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Flora Fanoharana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Flora Fanoharana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Creating a visual pun on the idea that gastric flora might be blossoming flowers in the digestive tract, the artist set out to create a flower composed of the bacteria found in the gut.
Dimensions & Packaging
17.5" x 12", 350 dpi, tiff
Tags
medical illustration, biomedical artist, visual science, pharmaceutical advertising, biotechnology advertising
Production Technology
Created using Cinema 4D, a 3D modeling program, and Photoshop on a Mac.
Design Challenge
Creating a flower that both looked like a flower, but was also easily recognized as being constructed of recognizable bacteria required a creative balance between the two.
Research
The artist researched the common bacteria, called flora, of the gut. The artist studied electron micrographs depicting these different bacteria, and created 3D models of the different bacteria. The artist arranged the 3D-modeled bacteria to construct a flower, using different bacteria for different parts of the flower. The churning gastric juices and primordial environment of the gut comprises the environment from which the flower grows. The flower springs forth from the microvilli found in the lining of the small intestine.
Inspiration
The artist is a certified medical illustrator working in the advertising and marketing of the pharmaceutical and biotechnology industries. Self promotional work created for clients, and prospective clients, is a chance to promote the artist's creativity, artistry and storytelling skills in visual science.
Project Duration
The project was in development for three weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
Operation Flow
The illustration is meant to be enjoyable and memorable by playing on the pun of gastric flora.
Patents
Copyright belongs to Cynthia Turner, 2019.
Photograph Copyright belongs to Victor Joseph Stefanchik, 2019.
Video Copyright belongs to Cynthia Turner, 2020.
Video Sound Copyright belongs to Artist Matt Harris, Composer Mat Steiner 2020.
Image Credits
Illustrator Cynthia Turner, Flora, 2019.
Image No. #2: Illustrator Cynthia Turner, Flora, 2019.
Image No. #3: Illustrator Cynthia Turner, Flora, 2019.
Image No. #4: Illustrator Cynthia Turner, Flora, 2019.
Image No. #5: Illustrator Cynthia Turner, Flora, 2019.
Portrait Photograph, Josef Victor Stefanchik, 2019.
Video Cynthia Turner, Flora, 2020.
Video Sound, Emotional and Inspiring, Artist Matt Harris, Composer Mat Steiner, 2020.

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Good Design Deserves Great Recognition

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