Pass On Andaniny (Pass On) by Eduardo Dulla

Pass On Andaniny (Pass On) by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fakana Sary sy Fanovana Sary Competition Category.

VarahinaFakana Sary· 2020

Pass On Andaniny (Pass On)

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award Varahina Winner in Fakana Sary Category

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Verified Award Winner

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Colors

The Design

About Pass On Andaniny (Pass On)

Andaniny dia andiana sary naorina manodidina ny sarin'ny hafatra voatampim-bava ao anaty tavoahangy. Ny sary tsirairay dia aingam-panahy avy amin'ny teny tokana, toy ny fanantenana na firahalahiana, ary maneho izany teny izany amin'ny alalan'ny heviny na ny zava-nitranga tena izy. Ny singa telo mitovy, dia ny hafatra, ny tavoahangy ary ny rano, dia hita ao amin'ny sary tsirairay, kanefa ny lohahevitra tsirairay dia karakaraina amin'ny fomba tsy mitovy. Nisy toeram-pahalalana, aquarium manokana ary rafitra manokana naorina ho an'ny sary. Ny sary nomerika dia mampitambatra ny fifandonan-tsary sy ny fampitambaran-tsary, ary aprinty amin'ny inkjet eo ambonin'ny taratasy landihazo.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Pass On Andaniny (Pass On), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Pass On Andaniny (Pass On). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Pass On Andaniny (Pass On) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla