W Atlanta Midtown Famolavolana Atin'ny Hotely by Virserius Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Fandraisam-bahiny, Fialam-boly, Dia ary Fizahantany Competition Category.
VyFandraisam-bahiny· 2020
W Atlanta Midtown Famolavolana Atin'ny Hotely
Client: Virserius Studio
A' Design Award Vy Winner in Fandraisam-bahiny Category
Verified Award Winner
Verify Award Status for #96698The Design
About W Atlanta Midtown Famolavolana Atin'ny Hotely
Ny W Atlanta Midtown dia atin'ny efitrano fandraisam-bahiny sy bar ao amin'ny hotely any Atlanta, Georgia, Etazonia. Ny famolavolana dia miorina amin'ny tany fananana sy ny zaridaina miafina an'ny olona noforonina antsoina hoe Arthur, izay mpanangona zava-kanto sy fitaovana mandritra ny diany manerana izao tontolo izao. Ny efitrano fandraisam-bahiny sy ny bar dia mandrakotra velaran-tany 929 metatra toradroa eo ho eo. Fanaka manokana, tany fandriana, sary hosodoko ary rakotra rindrina nomerika no manangana efitrano fipetrahana sy zaridaina misy zava-maniry. Misy efitrano manokana mankalaza ny angano One Thousand and One Nights, ka misy sary hosodoko eo amin'ny tafo. Ny lampihazo an-tsehatra maro sy ny fipetrahana amphithéâtre dia manohana ny asa, ny resadresaka, na ny fivoriana manokana.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana W Atlanta Midtown Famolavolana Atin'ny Hotely, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana W Atlanta Midtown Famolavolana Atin'ny Hotely. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana W Atlanta Midtown Famolavolana Atin'ny Hotely dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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