Hak Hi Kong Yong Ny Fananganana Indray Ny Seranan-Tsambo by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Ny Fananganana Indray Ny Seranan-Tsambo by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2020

Hak Hi Kong Yong Ny Fananganana Indray Ny Seranan-Tsambo

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award Volafotsy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #99273

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Yong Ny Fananganana Indray Ny Seranan-Tsambo

Ny sosokevitra dia mampiasa foto-kevitra telo hanamboarana ny rafitra CI ho an'ny Yong-An Fishing Port. Ny voalohany dia famantarana vaovao mamorona miaraka amina fitaovana ara-pitsipika manokana nalaina avy amin'ny toetran'ny vondron'olona Hakka. Ny dingana manaraka dia famerenana indray ny fanandramana fialamboly, avy eo mamorona endri-javatra mascot roa misolo tena azy ireo ary avelao hiseho any amin'ny toerana vaovao izy ireo hitarika ny fizahan-tany mankany amin'ny seranan-tsambo. Farany nefa tsy latsa-danja, mikasa toeran-kafa sivy ao anatiny, manodidina ny hetsika fialamboly ary sakafo matsiro mahafinaritra.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Hak Hi Kong Yong Ny Fananganana Indray Ny Seranan-Tsambo, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Hak Hi Kong Yong Ny Fananganana Indray Ny Seranan-Tsambo. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Hak Hi Kong Yong Ny Fananganana Indray Ny Seranan-Tsambo dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang