Miltos Asa Fototra: Mombamomba ny Marika, Fonosana nataon'i Yuta Takahashi

Ny endrika Miltos Asa Fototra: Mombamomba ny Marika, Fonosana nataon'i Yuta Takahashi dia mpandresy sarobidy amin'ny 2020 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2020

Miltos Asa Fototra: Mombamomba ny Marika, Fonosana

nataon'i Yuta Takahashi

Mpanjifa: Miltos

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

47,903

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #99373

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Miltos Asa Fototra: Mombamomba ny Marika, Fonosana

Miltos dia famolavolana mombamomba ny marika sy fonosana ho an'ny marika sokola. Ny hevi-dehibe dia manitatra ny hevitra "voa mankany amin'ny bara" ho lasa fomba "hazo mankany amin'ny bara" izay manasongadina ny hanitry ny kakao. Ny fonosana dia vita amin'ny taratasy manify manga matroka misy fikarakarana glitter, vernisy izay maneho endrika lasoa ary fanindronana fifono volamena. Ny fonony dia misokatra toy ny fonon'ny boky ary mitazona kara-tabilao momba ny tsiro izay manazava amin'ny an-tsipiriany ny tsirony tsirairay, toy ny atao amin'ny divay. Ny boaty fitehirizana samihafa dia mifototra amin'ny sarin'ny fitoeram-boky. Ny famolavolana dia manohana traikefa momba ny marika milamina ho an'ny olon-dehibe.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Miltos Asa Fototra: Mombamomba ny Marika, Fonosana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Miltos Asa Fototra: Mombamomba ny Marika, Fonosana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Miltos Asa Fototra: Mombamomba ny Marika, Fonosana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Refy & Fonosana: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Marika: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Teknolojia Famokarana: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Fanamby Endrika: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Fikarohana: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Aingam-panahy: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Faharetan'ny Tetikasa: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Fizotr'asa: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Patanta: Copyrights belong to Yuta Takahashi, 2020
Mpikambana ao amin'ny Ekipa: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Loharanon-tsary: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020