Volafotsy Grafika · 2020
HanKkeut Primary Function: Mombamomba ny Marika
by Jaehun Kim
- A' Design Award Volafotsy 2020 in Grafika
- CLIENT: Visang
- Estimated Number of Design Views: 50,338
- Verification code DCB619502F · Verify this award
Colors
About HanKkeut Primary Function: Mombamomba ny Marika
HanKkeut dia marika ho an'ny andiana boky fianarana ho an'ny sekoly ambaratonga voalohany, novolavolaina tamin'ny alalan'ny fiaraha-miasan'ny mpianatra sy ny mpampianatra. Ny tanjon'ny marika dia ny fifandraisana miray hina amin'ny fianarana. Ny sary eo amin'ny fonony dia mampiasa tsipika mifandray izay avy amin'ny sarin'ny mombamomba ny marika mba hanehoana ny fahatsapana fisondrotana. Ilay tsipika mitovy ihany dia ampiharina amin'ny boky HanKkeut rehetra mba hamoronana endrika hita maso mirindra. Loko mamiratra, endrika mibontsina ary tombokase holografika no ampiasaina eo amin'ny fonony. Ny ambaratongan-taona samihafa dia avahana amin'ny alalan'ny loko fono samihafa.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana HanKkeut Primary Function: Mombamomba ny Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana HanKkeut Primary Function: Mombamomba ny Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana HanKkeut Primary Function: Mombamomba ny Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students. - Dimensions & Packaging
- The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing. - Tags
- Learning Method, Brand Identity, all in one, connect, ascension
- Production Technology
- The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
- Design Challenge
- In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
- Research
- Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
- Inspiration
- The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity. - Project Duration
- HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
- Operation Flow
- HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
- Image Credits
- Visang Creative Design Lab, 2019
