Qwerty Elemental Kitapom-Paosy nataon'i Patrizia Donà

Ny endrika Qwerty Elemental Kitapom-Paosy nataon'i Patrizia Donà dia mpandresy sarobidy amin'ny 2020 A' Design Award Platina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fanampiny Lamaody sy Dia.

PlatinaFanampiny· 2020

Qwerty Elemental Kitapom-Paosy

nataon'i Patrizia Donà

Mpanjifa: Donà

Mpandresy A' Design Award Platina amin'ny Sokajy Fanampiny

2,025,743

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #99616

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Qwerty Elemental Kitapom-Paosy

Tahaka ny fivoaran'ny fanoratana typewriters dia mampiseho ny fanovana avy amin'ny endrika fahita be pitsiny mankany amin'ny endrika geometika madio sy voadio, Qwerty-elemental no fananganana hery, symmetry ary fahatsorana. Ny singa vita amin'ny vy vita amin'ny fanamboarana mpanao asa-tanana isan-karazany dia mampiavaka ny fahitana ilay vokatra, izay manome endrika endrika mpanao arsiojika. Ny tena mampiavaka ilay kitapo dia fanalahidy roa an'ny milina fanoratana izay noforonin'izy ireo ary iarahan'ireo namorona azy.

Ny Fankasitrahana

Momba ny A' Design Award Platina

Nandresy ny A' Design Award Platina ny famolavolana Qwerty Elemental Kitapom-Paosy, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Qwerty Elemental Kitapom-Paosy dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Qwerty Elemental Kitapom-Paosy dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
Refy & Fonosana: 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
Marika: Typewriter bags, Qwerty bag
Teknolojia Famokarana: For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
Fanamby Endrika: making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
Fikarohana: The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
Aingam-panahy: The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
Faharetan'ny Tetikasa: 2018-2020, Zagreb-Venezia-Vicenza
Fizotr'asa: Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
Mpikambana ao amin'ny Ekipa: Patrizia Donà
Loharanon-tsary: Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019