Volamena Natao Voafetra · 2020
Zacapa Reserva Limitada 2019 Famolavolana Fonosana Toaka Rhum
by Michelle Mak - forceMAJEURE Design
- A' Design Award Volamena 2020 in Natao Voafetra
- CLIENT: Diageo
- Estimated Number of Design Views: 54,059
- Verification code C8F2A738C9 · Verify this award
Colors
About Zacapa Reserva Limitada 2019 Famolavolana Fonosana Toaka Rhum
Ny Zacapa Reserva Limitada 2019 dia famolavolana fonosana natao ho famoahana voafetra ho an'ny toaka rhum efa nohantitraina. Ny marika volontany misy soratra amin'ny takela-bolamena dia mifanaraka tsara amin'ny loko volombava sy volamena an'ny ranon-toaka. Ny fehin-kibo petate, izay fehin-kibo mololo voatenona vita amin'ny loko manokana ho an'ity famoahana ity nataon'ireo vehivavy mpanao asa tanana Goatemaliana ao an-toerana, dia mihodidina ny tavoahangy. Ny famolavolana ny vata fonosana dia mampifangaro loko sy endri-javatra maro nentin'ny fitaomam-panahy avy amin'ny tontolon'i Goatemalà. Eo amin'ny vata fonosana, ny fehin-kibo petate sy ny fehin-kibo manokana misy fanamarihana momba ny tsiron-toaka dia aseho amin'ny loko volamena.
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana Zacapa Reserva Limitada 2019 Famolavolana Fonosana Toaka Rhum, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Zacapa Reserva Limitada 2019 Famolavolana Fonosana Toaka Rhum izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Zacapa Reserva Limitada 2019 Famolavolana Fonosana Toaka Rhum dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Press Kit
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
