Game Fuel PRO-AM Consumer Experience Te Hoahoa Takunetanga Mataora by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Koura in Hoahoa Kaupapa me te Hui Competition Category.
KouraKaupapa· 2020
Game Fuel PRO-AM Consumer Experience Te Hoahoa Takunetanga Mataora
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award Koura Winner in Kaupapa Category
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- Verified Award Winner
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The Design
About Game Fuel PRO-AM Consumer Experience Te Hoahoa Takunetanga Mataora
He takunetanga kēmu mataora a Game Fuel PRO-AM i waihangatia mō tētahi waitohu inu, ā, i pāhotia ki ngā kaimātakitaki i te kāinga. I honoa e te takunetanga ngā kaitākaro kēmu ngaio ki ngā tāngata rongonui hei whakaatu i tētahi momo kēmu hou tokorua-ki-te-tokorua, hei whakarewa hoki i tētahi kēne inu hou. I whakamāramatia te papa taiwhanga ki te whero me te kikorangi, ko ngā tae matua o te hua, hei hanga i tētahi āhua whakahirahira, hei wehewehe hoki i ngā kapa e rua. Nā te tuhinga mātotoru me te tae kaha i whai āhua hou ai te wāhi mō te ao kēmu. I hoahoatia te papa kia mārama te kitea ki te mata i te wā o te pāhotanga.
The Recognition
About the A' Design Award Koura
Ko Game Fuel PRO-AM Consumer Experience Te Hoahoa Takunetanga Mataora te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Game Fuel PRO-AM Consumer Experience Te Hoahoa Takunetanga Mataora he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Game Fuel PRO-AM Consumer Experience Te Hoahoa Takunetanga Mataora i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
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