Problue Annual Posters Panui by JBBC Branding Consultancy

Problue Annual Posters Panui by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Whakaahua me te Whakarereke Whakaahua Competition Category.

HiriwaWhakaahua· 2020

Problue Annual Posters Panui

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Hiriwa Winner in Whakaahua Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Panui

Ko Problue Annual Posters he raupapa panui tā i hangaia mō tētahi waitohu ruku. Ka whakaatu ia panui i tētahi tauira e mau ana i ngā kākahu tāone ātaahua me te kākahu ruku, nō reira ka kitea te whakawhitinga i waenga i te oranga o ia rā me te ruku. Ka whakamahia te kikorangi hina ki te tāne mō te ātaahua, ā, ka whakamahia te whero ki te wahine. Ko ngā parirau whakangaro e tohu ana i te nekehanga o te oranga tāone. Ka whakaritea ngā rerekētanga mā te whakaaro, pērā i te tere me te noho tū, te kākahu o ia rā me te kākahu ruku, te maeneene me te koi. E 420 mā te 594 mirimita te rahi o ia panui.

The Recognition

About the A' Design Award Hiriwa

Ko Problue Annual Posters Panui te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Problue Annual Posters Panui he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Problue Annual Posters Panui he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd