Poma Niho Paraihe Hiko by Andrei Majewski

Poma Niho Paraihe Hiko by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Ātaahua, Tiaki Tinana me ngā Hua Whakapaipai Competition Category.

ParahiHua Whakapaipai· 2020

Poma Niho Paraihe Hiko

by Andrei Majewski

Client: PomaBrush

A' Design Award Parahi Winner in Hua Whakapaipai Category

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Verified Award Winner

Verify Award Status for #101946

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poma Niho Paraihe Hiko

Ko Poma he niho paraihe hiko i hangaia mō te tiaki niho o ia rā, otirā mō te haerenga hoki. Ko te tinana me te pane paraihe i hangaia mai i te hiriwāka (silicone) taumata-kai, e whakarato ana i te pupuri haumaru me te horoi ngāwari o ngā niho me ngā kauae. Ko ngā huruhuru hiriwāka he iti ake te ngau o ngā huakita (bacteria), ā, e rua noa iho ngā wā o te tau me whakakapi. Ko te tinana o te niho paraihe he 20 ōrau te iti iho i te nuinga o ngā niho paraihe hiko, ā, kotahi noa te momo paraihe e whakamāmā ana i te whakahaere. Ko te pouaka whakahiko iti, ka mahi mā te hiko-korenga waea (wireless), e pupuri ana i te niho paraihe kia kaha tonu mō ētahi atu marama e toru.

The Recognition

About the A' Design Award Parahi

Ko Poma Niho Paraihe Hiko te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Poma Niho Paraihe Hiko he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Poma Niho Paraihe Hiko i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales