Ko te hoahoa Pop Pop Hoahoa Kaupapa nā Tist he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Kaupapa me te Hui.

ParahiKaupapa· 2020

Pop Pop Hoahoa Kaupapa

nā Tist

Kiritaki: Tist

Kaitoa o te A' Design Award Parahi i te Wāhanga Kaupapa

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #102112

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pop Pop Hoahoa Kaupapa

Ko Pop Pop he hoahoa kaupapa mō te wā hōtoke i hangaia mō ngā toa taake-kore e waru i Korea. Ko tēnei kaupapa e whakakotahi ana i ngā āhuatanga ahurea ki te wāhi hokohoko kia hua ake he wheako hokohoko rerekē atu. Ko te kaupapa Kāinga o Hana Kōka e whakakotahi ana i te hōtoke, te Kirihimete me ngā koha, e whakamaharatia ana ngā wā utu nui o te haerenga. Ko ngā whakaahua o ngā tangata whakaari, ngā kararehe me ngā rākau kua honoa ki ngā rārangi taupatupatu, nā reira ka taea te pānui i ngā whakaahua pēnei i te panga. Ka whakamahia te rama neon-flex, te akiriki me te fomex hei tāpiri kara me te māramatanga ki te wāhi hoahoa hanganga mā.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Pop Pop Hoahoa Kaupapa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pop Pop Hoahoa Kaupapa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pop Pop Hoahoa Kaupapa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Inenga & Pēketanga: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tūtohu: Winter, Christmas, Jordy, Santa
Hangarau Whakanao: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Wero Hoahoa: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Rangahau: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Whakaaweawe: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Roanga o te Kaupapa: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Rerenga Mahi: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Ngā Mema o te Rōpū: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk