Caster Ko Te Mana Mamao nā Mariana Couto and Tiago Correia

Ko te hoahoa Caster Ko Te Mana Mamao nā Mariana Couto and Tiago Correia he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Pūrere Matihiko me Hiko.

RinoHiko Kiritaki· 2020

Caster Ko Te Mana Mamao

nā Mariana Couto and Tiago Correia

Kiritaki: Telefonica

Kaitoa o te A' Design Award Rino i te Wāhanga Hiko Kiritaki

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #102595

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Caster Ko Te Mana Mamao

He hoahoa mamao mo Caster i hangaia hei whakamahi me te Teleistica's Movistar me te ratonga TV. Ko nga waahanga whakahaere nui ko te waahanga whakatere kua whakariteritehia, me te tohu kua whakatakotoria mo te mahi whakahau reo whakauru ki te tuku i te kaiwhakamahi ki te taunekeneke me te kaiawhina Aura mariko. I te taha whakamuri o te mamao mamao, ma te paninga maeneene e whakarato te whakamarie me te pupuri, kia pai ai te whakahaere. Na te kaitaumarama rama-a-roto, ko nga paatene e whakamahia ana i runga i te waahanga mamao ka marama ka whitikia ana te taputapu ki te ruuma kaurori.

Te Whakamihi

Mō te A' Design Award Rino

Ko Caster Ko Te Mana Mamao te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Caster Ko Te Mana Mamao he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Caster Ko Te Mana Mamao mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Inenga & Pēketanga: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Tūtohu: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Hangarau Whakanao: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Wero Hoahoa: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Rangahau: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Whakaaweawe: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Roanga o te Kaupapa: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Rerenga Mahi: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Pātene: Copyrights belong to Tech4home Ltd 2019
Ngā Mema o te Rōpū: Mariana Couto
Tiago Correia
Whakamana Whakaahua: All images created by João Santos (Chief Design Officer at Tech4home)