Interdependence Hoahoa Pōura by Haitao Song

Interdependence Hoahoa Pōura by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Pāpori Competition Category.

RinoPāpori· 2020

Interdependence Hoahoa Pōura

by Haitao Song

Client: SongHaitao

A' Design Award Rino Winner in Pāpori Category

21,656

Verified Award Winner

Verify Award Status for #102665

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Hoahoa Pōura

Ko te Whakawhirinaki tētahi Pōura mahi whakapā tūmatanui i hangaia hei whakaara mahara mō te tiaki kararehe mōhoao. Ka whakaatuhia i te pōura tētahi pereti kai. I te taha mauī e takoto ana ētahi kararehe mōhoao kua mate, he pekapeka me tētahi pangorina. I te taha katau e takoto ana tētahi pūkahukahu tangata kua pāngia, e whai ana i tōna roto te āhua o te coronavirus. Ko te toto o ngā kararehe e horapa ana kia hangai ki te āhua o te pūkahukahu, ā, ko ngā ia toto o te pūkahukahu kua tuhia kia rite ki ngā manga rākau. Ka whakahonoa e te whakaahua te kai i ngā kararehe mōhoao ki te pāngia, ā, e kī ana mā te tiaki i ngā kararehe mōhoao ka tiakina ai hoki te tangata. Ko te rahi o te pōura he 70 sm te teitei me te 50 sm te whānui, ā, ka whakaaturia i waho me te ipurangi.

The Recognition

About the A' Design Award Rino

Ko Interdependence Hoahoa Pōura te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Interdependence Hoahoa Pōura he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Interdependence Hoahoa Pōura mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020