Inside Out Hoahoa Whakaaturanga nā Hong Kong Trade Development Council

Ko te hoahoa Inside Out Hoahoa Whakaaturanga nā Hong Kong Trade Development Council he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Kaupapa me te Hui.

ParahiKaupapa· 2021

Inside Out Hoahoa Whakaaturanga

nā Hong Kong Trade Development Council

Kiritaki: Hong Kong Trade Development Council

Kaitoa o te A' Design Award Parahi i te Wāhanga Kaupapa

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #106399

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Inside Out Hoahoa Whakaaturanga

Ko Inside Out he hoahoa mō tētahi kaupapa i hangaia mō DesignInspire, he whakaaturanga e toru ngā rā e mahia ana i Hongi Kongi. Ko te ariā he huri i tētahi hanganga pakitara nōhanga poto kia hurihia ki waho kia kitea ai ōna mahi katoa. Ko ngā papa rākau mira kāre anō kia whakapaingia, ngā whitiki noa iho i te toa, me ngā ārai riihi e hanga ana i te pakitara tomokanga, te kaunihera whakatau manuhiri, te whāititanga tuwhera, ngā awheawhe tuwhera e rua me ngā wāhi whakaaturanga hapori. I whakaritea he huinga ture i mua i te hanga hei whakaiti i te para i te wāhi mahi, ā, kia taea ai te whakamahi anō i ngā rauemi. Ko te horahanga mata, kāre e whakapaipai, e whakatairite ana ki ngā whakaahua whakairoiro me ngā hua e whakaatuhia ana.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Inside Out Hoahoa Whakaaturanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Inside Out Hoahoa Whakaaturanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Inside Out Hoahoa Whakaaturanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Inenga & Pēketanga: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Tūtohu: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Hangarau Whakanao: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Wero Hoahoa: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Rangahau: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Whakaaweawe: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Roanga o te Kaupapa: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Rerenga Mahi: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Pātene: Copyrights belong to Hong Kong Trade Development Council, 2019
Ngā Mema o te Rōpū: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Whakamana Whakaahua: Hong Kong Trade Development Council