Town Longquan Tower Liquor Kohinga by Jin Tao He

Town Longquan Tower Liquor Kohinga by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Putanga Motuhake me te Hoahoa Ritenga Competition Category.

ParahiPutanga Motuhake· 2021

Town Longquan Tower Liquor Kohinga

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

A' Design Award Parahi Winner in Putanga Motuhake Category

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Verified Award Winner

Verify Award Status for #107515

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Town Longquan Tower Liquor Kohinga

Ka whakamahia e te hoahoa te ariā o te pourewa ki te kawe i te mahi auaha, kei reira te waina pounamu-ahua ahurei kua whakakikoruatia ki roto i te pourewa, i Haina he "kaore he toru kaore he hakari" i roto i te tikanga o te neke atu i te toru, e rua nga hoa, e inu waina ana. ehara i te ataahua. Ko te tangata e noho ana ki te whakaaroaro i runga i te taupoki pounamu, ko te tikanga ehara i te mea hei whakamaarama i te pouri anake te waina, engari hei tirotirohanga ma te whakamatautau waina.

The Recognition

About the A' Design Award Parahi

Ko Town Longquan Tower Liquor Kohinga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Town Longquan Tower Liquor Kohinga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Town Longquan Tower Liquor Kohinga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO