Eastern Blocks Whakamahinga Matua: Whakarākai Raima by Gerda Liudvinaviciute is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Whakakai Competition Category.
HiriwaWhakakai· 2021
Eastern Blocks Whakamahinga Matua: Whakarākai Raima
Client: Celsius 273
A' Design Award Hiriwa Winner in Whakakai Category
Verified Award Winner
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About Eastern Blocks Whakamahinga Matua: Whakarākai Raima
Ko Eastern Blocks he kohinga whakarākai raima i whakaawetia e ngā whare papa o te Rāwhiti o Uropi. Kei roto i te kohinga ko ngā heitiki me ngā whakakai e whai ana i ngā āhua o ngā whare noho i hangaia i mua. Ka whakamahia te raima nā te mea he māmā te rawa, kāore e whakatairanga mate mate, ā, kāore e ngāwari te pakaru. Ka tīmata ia wāhanga hei tuhi ā-ahu-toru, ka whai ake ko ngā tauira tuatahi me ngā puhera hiraka mō te whakarewa. Kātahi ka honoa ngā wāhanga raima kua oti ki te hiriwa me te hiako. Ka pōwhiritia e te kohinga he tirohanga hou ki ngā taonga tuku iho o te hoahoanga o te Rāwhiti o Uropi.
The Recognition
About the A' Design Award Hiriwa
Ko Eastern Blocks Whakamahinga Matua: Whakarākai Raima te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Eastern Blocks Whakamahinga Matua: Whakarākai Raima he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Eastern Blocks Whakamahinga Matua: Whakarākai Raima he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is wearable architecture. Concrete material and brutalist design with the story behind makes these accessories more than wearable - it's an educational, fashionable manifesto about architectural heritage and society.
- Dimensions & Packaging
- Necklaces approx.17.5 cm x 15.5 cm and other 18x11 thickness 0.5- 1 cm. Earrings 4x2 cm concrete detail and optional 5-9 cm silver wire long. Other earrings 14.5x2 cm.
- Tags
- concrete jewelry, architectural jewelry, eastern european, blockhouses, brutalist jewelry, soviet architecture, brutalist architecture, jewelry artist, jewelry designer,
- Production Technology
- I chose concrete material - light, non-allergenic, and less fragile to create an ode of a brutalist dystopia. First of all, I designed 3d drawings, made prototypes, and then, started to create molds for concrete details with silicon. When the concrete pieces were finished, I started metalworking with silver and leather materials.
- Design Challenge
- To find a form, which would be understandable, that it's blockhouse jewelry, but minimalist, aesthetic and impressive.
- Research
- I made monitoring of the architecture and society attitude of Eastern European houses. My objective was to find a way, how to talk about post-Soviet society and Eastern European architecture heritage in fashion accessories. The main point is to start a discussion with locals' minds about this unique architecture and spread this wearable message. In this collection, I question people’s attitudes towards Soviet heritage and invite you to take a fresh look at Soviet architecture and society's illusions.
- Inspiration
- The collection was inspired by Eastern European panel blockhouses as an iconic modern community symbol. Shapes of panel buildings and us - people, who live in individuality fiction, because the truth is that only a few centimeters between the walls separate us and our individuality is just fiction in this world.
- Project Duration
- This project started as an idea 2018 but I finished this collection 2020.
- Operation Flow
- Wearable jewelry made of concrete. Light, strong, and non - allergic material make jewelry more comfortable and wearable. This technology and design give a chance to wear architecture in real form and material as a piece of jewelry.
- Team Members
- Designer and artist Gerda Liudvinaviciute (artist name CELSIUS 273).
- Image Credits
- Photographer: Ieva Rudzionyte Model: Paulina Judzinskyte, Make up and hair: Indrija Kneize
Video credits:
ColorTaste
Model: Gabija Rostovskyte
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