Adesse Mataara by Jansen Che is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Whakakai Competition Category.

HiriwaWhakakai· 2021

Adesse Mataara

by Jansen Che

Client: Jansen Che

A' Design Award Hiriwa Winner in Whakakai Category

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Verified Award Winner

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Colors

The Design

About Adesse Mataara

Ko Adesse he maataki ultra-minimalist e mahi ana hei whakamaumaharatanga ki te ngahau i tenei wa. Ko te huarahi iti ki te noho 'i reira' ko te tango i nga mea kore. Ka whakaaro ano a Adesse i mataara tairitenga tuku iho me nga maataapono iti, me te patai he aha te mea e tika ana hei whakaatu i te waa. Me tino kite koe i nga tohu tau? Te ringa meneti? Te ringa haora? I hoahoatia ma te tangohanga, ka tangohia nga ahuatanga mataaratanga tuku iho. He mea whakairo ka whakairohia mai i te mata mataaratanga. Ka huri te mata, ka hipoki me te whakaatu i te waa hei whakaatu i te waa.

The Recognition

About the A' Design Award Hiriwa

Ko Adesse Mataara te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Adesse Mataara he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Adesse Mataara he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Adesse watch design concept reimagines the traditional analog watch with minimalist principles. It takes minimalism to the extreme by omitting the superfluous and questioning what is absolutely necessary to tell the time. Designed through subtraction, traditional watch features are removed. A sculptural rotating piece is carved out. The watch deliberately only reveals just enough to tell the time at any one moment, acting as a memento to live in the present moment. Please see PDF attached.
Dimensions & Packaging: 38mm Diameter watch
Tags: Minimalilsm, Minimalist, Watch, Adesse, concept,
Production Technology: A special watch movement is required to be strong enough to rotate the sculptural piece and also to relocate the crown to the bottom of the watch. Allowing a perfect circular silhouette watch case.
Design Challenge: The creative challenge was to see how traditional watch features could be removed and still tell the time. The design process was guided by the minimalist principle "Design through subtractions". The form of the watch was created exclusively by carving/subtracting. Ensuring the legibility of the watch was also a challenge. This was overcome by a delicate balance between manipulation of the form and materials.
Research: The research conducted consistent of looking for various minimalist watches and non-standard watches which had rotating disc as watch hands. Through this research and collaboration with watch manufacturers, we were able to find what was technically possible for the watch.
Inspiration: In today’s world, we are exposed to many different types of stimuli that often easily distract us from appreciating and truly enjoying the present moment. The minimalist approach to become present, is to remove the unnecessary. Adesse reimagines the traditional analog watch with minimalist principles, and questions what is absolutely necessary to tell the time. Do we really need to see the numerical indicators? A second hand? A minute hand? hour hand?
Project Duration: Designed in Sydney Australia. Exhibited in Singapore 2019.
Operation Flow: Adesse reads like a one-hand watch. From a bird’s eye view, one can only see the hour markers, as they are scored deeper, wider, and taller than the quarter markers in the case interior. It is only from a side-on view that the quarter markings (15min, 30min, 45min) between each hour are revealed. As time progresses throughout the day, most of the quarter markers become hidden by the rotating sculptural face. The only quarter markers that are fully revealed are the ones that are relevant to that hour acting as a memento to enjoy the present.
Patents: 201914279. Jansen Che. 2019. Australia
Team Members: Jansen Che