Chained Mahi Matua: Arai Kanohi by Noelle Ulian de Freitas

Chained Mahi Matua: Arai Kanohi by Noelle Ulian de Freitas is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Putanga Motuhake me te Hoahoa Ritenga Competition Category.

RinoPutanga Motuhake· 2021

Chained Mahi Matua: Arai Kanohi

by Noelle Ulian de Freitas

Client: No.elle

A' Design Award Rino Winner in Putanga Motuhake Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chained Mahi Matua: Arai Kanohi

Kupu Pukapuka: He arai kanohi a Chained i hangaia mō te whakamarutanga o ia rā me te whai mārie. Kua tuituia te arai ki ngā papanga e rua o te kaka aukati huaketo, ā, kei tōna taha raro he kōwhao e taea ai te kuhu i te papanga tuatoru pēnei i tētahi kōpaki ihu, i tētahi wāhanga rānei o tētahi arai rata hopu. Kei te taha matau he raina kauae i tāia ā-ringa, he niho tangata me tētahi tauira huahua i te hiako aunoa. Kei te taha mauī he mekameka hiriwa nikera e rua whāriki ana, ā, ka takahuri he mekameka tuatoru ki muri. Ko ngā whitiki wūru chenille ka taea ai te mau i te arai ki ngā taringa, ki te tāri rānei ki te kakī.

The Recognition

About the A' Design Award Rino

Ko Chained Mahi Matua: Arai Kanohi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Chained Mahi Matua: Arai Kanohi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Chained Mahi Matua: Arai Kanohi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The essence of the project is based in a single mask design that come along with a different, innovative and creative design. Attending to the pandemic rules with focus in versatility and comfort. Is sewed with a double layer of a antiviral fabric and with a open space in the bottom of the mask to insert a third layer of protection, as a tissue or a cut piece from another surgical mask. A non-standard differential of crativity, practicality and authenticity for this design.
Dimensions & Packaging: Width 700 mm (350 mm bended) x Depth 5 mm x Height 160 mm x Weight 50g
Tags: ergonomics, boldness, comfort, protection, fashion, style, exclusive, limited edition, made in Brazil.
Production Technology: The mask is sewed with a double layer of a antiviral fabric, with polyester sewing thread and a application of a hand drawing jaw line, human teeth and a chequered pattern in a synthetic leather fabric for the right side. On the left side of the mask there are two strips of nickel silver chain. There's another third strip chain that goes around the back of the mask too. The two strings that goes on the ear to hold the mask are made of chenille.
Besides the fact that the mask is functional, it is also stylish and comfortable.
Design Challenge: There was obstacles that came the development and creation of the project. Exclusively to create a design that could speak for itself to send and translate my experience at Central Saint Martins in 2017 that allied comfort, protection and my already built illustration collection inspired in the city that lives in my heart, the underground London and Balenciaga creations. Another big challenge was to sew the synthetic leather on another fabric because the leather doesn't slide easily on the sewing machine, thereby not leaving a perfect seam at first.
Research: The research is a diagnostic design because is looking to evaluate the underlying cause of a specific topic and phenomenon: the pandemic. Therefore, this project came duo to pandemic needs. Based on personal health, security and culture. Specifically made to help others and give a more fashionable air to their new day-to-day looks. About the methodology used, was the conclusive type of research because it was a well structured design with a definitive methodology that was tested and carried out to formulate hypotheses through crative thinking and internet researches. The participants of this project were essential for it to create form and life, because the results ended in a massive insight of society needs and fashion demands at the same thought and time. Is a diversified design afterall attending to the pandemic rules and aiming at commercial appeal which can be easily inserted in the market.
Inspiration: Eyes need to talk and scream your feelings a lot more than they used to. As the pandemic evolves, the human beings are bound to stay inside and the feeling of staying at home out of obligation is almost a prision. Being tied with a chain almost feels the same. Dead inside and tied against our will. This unique piece is a mix of the study made in Central Saint Martins - London, about the underground life, the city of London and the Balenciaga creations from Paris FW 2020 as the main inspiration.
Project Duration: The project started in November 2020 in Florianópolis and finished in February 2021 in Florianópolis.
Operation Flow: The mask is supposed to be worn on the face, one ear after the other. Can be used hanging around the neck aswell when the person is at a place where could be removed, like at a restaurant or to drink something. Protecting from viruses in general, but at the moment specially COVID-19. Every person who feel the need to wear a mask or feel uncomfortable at the enviroment that is inserted is welcome to use for your own protection.
Team Members: Designer/Stylist/Makeup Artist: Noelle Ulian de Freitas
Photographer: Gennaro Kindel Fattori
Model: Maria Giulia Demetrio Dias
Image Credits: Image #1: Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021.
Image #2: Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021.
Image #3: Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021.
Image #4: Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021.
Image #5: Photographer Gennaro Kindel Fattori, Noelle Ulian de Freitas (Makeup Artist, Styling, Creator / Designer), Chained, 2021.
Video Credits: Noelle Ulian de Freitas (Videomaker, Editor and Creator), Gennaro Kindel Fattori (Photographer), Maria Giulia Demetrio Dias (Model), Laura Padaratz (Singer), +Dill (Studio), Chained, 2021.