Spiderweb Ko Te Tirohanga Matua by Mateus Morgan de Aguiar

Spiderweb Ko Te Tirohanga Matua by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Whakairoiro Rorohiko, Tauira Āhua-Toru, Kiri me te Whakaata Competition Category.

KouraWhakairoiro Rorohiko· 2021

Spiderweb Ko Te Tirohanga Matua

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award Koura Winner in Whakairoiro Rorohiko Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Spiderweb Ko Te Tirohanga Matua

Ko te whakaaro nui ko te hanga i tetahi mea ka aro katoa ki te hua, ma te whakamahi i nga mea iti ka taea me te hanga hononga ki te iwi whanui i te wa ano. Ko te huānga paetukutuku hoki e pa ana ki te mau o te hu me tona ahua mohoao, e kawe mai ana i te ahua o te hua. Ka tukuna ano e te wairua te hangarau, kei runga i te huu hu me te kowhao o te reo miiharo e haere mai ana me te huānga tukutuku pungawerewere e tohu ana hoki i te hopu hu.

The Recognition

About the A' Design Award Koura

Ko Spiderweb Ko Te Tirohanga Matua te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Spiderweb Ko Te Tirohanga Matua he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Spiderweb Ko Te Tirohanga Matua i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando