Nostalgium Mōwhiti by Saedeh Sorouri is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Whakakai Competition Category.

HiriwaWhakakai· 2021

Nostalgium Mōwhiti

by Saedeh Sorouri

Client: Saeded Sorouri

A' Design Award Hiriwa Winner in Whakakai Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nostalgium Mōwhiti

Ko Nostalgium he mōwhiti hiriwa i whakaawehia e ngā whare tuku iho o Pahia. Ka honoa e te hoahoa ngā anga e rua. Ko te anga porowhita e whakamahara ana ki te roto o te marae o ngā whare o Irāna o mua. Ko te anga tapawhā e whakamahara ana ki te matapihi i whakapaipaihia i mua e ngā oko puāwai geranium. He āhua rau e whakaoti ana i te taonga, ā, ka mau tonu te kakano ngāwari me ngā uaua angiangi o te rau geranium. He hiriwa parakore 92.5 te tinana o te mōwhiti, kua rewa, kātahi ka whakakōpiko, ka kanikani, ka whakapiri. Ka hangaia te rau mai i ngā papanga o te uku hiriwa parakore 99.9, kātahi ka tunua. Ko te whāinga he whakamahara i ngā maharatanga pai o mua.

The Recognition

About the A' Design Award Hiriwa

Ko Nostalgium Mōwhiti te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Nostalgium Mōwhiti he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Nostalgium Mōwhiti he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Its recommended for everybody to hold a flowerpot by the window and through the witnessing of withering and flowering cycle, it could remind the user of how ephemeral the ordeals and troubles in life are. This has been taken from a Persian poem and was turned into the Nostalgium, thus showing signs of hope and the endings of grieves.
Dimensions & Packaging: For fixing the leaf-shape part on the gallery, a fine method of welding was used which is very meticulous for this part.
Tags: Leaf,persion,Jewelry
Production Technology: The making process of the rings gallery with the use of authentic traditional silver is a reminder of antiquity and nobility of the Persian houses. The 92.5 sterling silver was melted in workshop and then respectively was undergone rolling, sawing and soldering thus making the present shape. For the leaf-shaped part of the Nostalgium the art clay silver (fine silver) with 99.9 purity was used which was added layer by layer and then has been cooked.
Design Challenge: In this project the transformation of the Geraniums leaf to a lasting artefact which presents the softness of the leaf by keeping the velvety texture with its fragile midribs and veins, was a big deal and to solve this issue a lot of research, between art clay silver materials, was done to find the right one which possesses all the necessary conditions to transform the soft velvety leaf into a durable leaf with high-end texture; hence the mentioned silver was used.
Research: Based on psychoanalytic studies, anything which reminds a good memory for an individual, will lead to serotonin and dopamine secretion in the brain and these hormones reduce stress and anxiety quite drastically. This work with inspiration by the childhood nostalgia gives the user the ability to feel a good vibe, in addition to wearing a decorative artefact.
Inspiration: One of the many plants which has been present in old Persian houses is Geraniums. This plant is the popular flower of Persian grandmothers and is a reminiscent of the old Persian houses vibes where Orosi windows and courtyard pond with a lot of flowerpots are integral elements. The design has been inspired by the form of the pond, window and the eternal existence of Geraniums flowerpot with the aforementioned elements together.
Project Duration: Design and the ideation of this work has been started in middle of 2020 and was completed in the same year.
Operation Flow: This work includes two frames which the circular one represents the old courtyard pond in traditional Iran architecture and the square frame is a symbol of windows in those old houses where the Geraniums was the adornment of them.