Memoria Tūru by Sergio Sesmero is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Taputapu Competition Category.
KouraTaputapu· 2021
Memoria Tūru
Client: ESNE - University School of Design, Innovation and Technology
A' Design Award Koura Winner in Taputapu Category
Verified Award Winner
Verify Award Status for #117968The Design
About Memoria Tūru
He tūru a Memoria i hangaia mai i te kānawehi raima (concrete canvas), he papanga e whakamahia ana i ngā mahi hanga whare mō tōna pakari me tōna manawaroa. Ka whakaahuatia te tūru ki runga i tētahi tauira i tāia ā-ahu-toru ki te PLA e taea ana te hangarua. Ka whakapiritia te kānawehi raima ki te tauira, ka waiho kia mārō mō te 24 hāora, neke atu rānei. Kātahi ka tāpirihia he waihanga epoxy hei whakakī i ngā pūare me te whakapakari ake. Ko te rahi o Memoria ko te 1100 ki te 900 ki te 708 mitamano, ā, e manawaroa ana ki te tukinga, e kore hoki e uru te wai. Ka whakakotahihia e te hoahoa nei te toitūtanga, te whāinga mahi me ngā wheako rongo hou.
The Recognition
About the A' Design Award Koura
Ko Memoria Tūru te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Memoria Tūru he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Memoria Tūru i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Memoria is a groundbreaking furniture proposal based on sustainability, functionality and the creation of new sensorial experiences, by the usage of concrete fabric as the main manufacturing element. A very unusual material in furniture and generally used in civil constructions due to its high durability, resistance and sustainability. The project arises from a deep study of the changes taking place in society, and how these are affecting the forms of consumption in the youngest consumers.
- Dimensions & Packaging
- Dimensions: 1100mm x 900 mm x 708 mm. Material: Concrete Canvas Textile. Technical properties: Impact resistant, Waterproof, Stable Design.
- Tags
- Furniture, design, concrete canvas, concrete, sustainability, space.
- Production Technology
- It is created from the manufacture of a 3d printed PLA (totally recyclable and reusable) mold with shapes that serve as a guide. Concrete Canvas is applied to this mold, which we leave to set for at leat 24 hours. After its setting we can observe its hardness and resistence, but to make it even more consolidated, we apply an epoxy resin that filters between the pores of the material and cement, increasing its solidity and durability to more that 50 years of life.
- Design Challenge
- The design process of the Memoria chair finds its difficulty mainly in the creation of the concept. Also noteworthy is the process of selecting and acquiring the most suitable material to carry out the concept. Finally, some difficulties arise in the handling of the material, since the was not enough to make a large number of prototypes, this situation was solved by sending a sample of the Concrete Canvas to a geological materials analysis laboratory, whose results gave multiple solutions and proposals to help with its manipulation.
- Research
- The project arises from the study of the changes taking place in society, and their effects. These changes have an important influence on design, fulfilling objectives of sustainability, experience, interaction and identity. There were also analyzed the trends occurring in the furniture sector; a market that is in full swing and increasingly preparing to expand its borders to new markets. Memoria combines all these characteristics through innovative design, quality production and marketing.
- Inspiration
- It is aesthetically based on a maximalist or brutalist trend, but at the same time with a formal essence of a minimalist concept, Sergio Sesmero's furniture proposal contains an intellectual and cultural narrative, inspired by the Hegelian dialectic applied in Magritte's work. Thereby, a dialogue between revelation and concealment is created, all with the aim for the object to overcome its aesthetic, and creating a new one as a conclusion.
- Project Duration
- The project, started in Madrid, Spain, in September 2019 and finished in September 2020 in Madrid, Spain.
- Operation Flow
- By creating an aura that evokes mystery, questionability and reflection on the object beyond its pure functionality, Memoria plays with the senses, confusing at first the user and, in turn, showing different interpretations, narratives and stories depending on the circumstance and context of the user. Memoria responds questions, but generates new ones, creating a dialogue between opposites that are in a common point, expressing a simile of what happens nowadays and in today's society.
- Team Members
- Sergio Sesmero
- Image Credits
- Sergio Sesmero
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