Aurum Te Pūhera Rau Koura nā LLAB Design Ltd

Ko te hoahoa Aurum Te Pūhera Rau Koura nā LLAB Design Ltd he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Tōtika Rangatira.

KouraTōtika Rangatira· 2021

Aurum Te Pūhera Rau Koura

nā LLAB Design Ltd

Kiritaki: Aurum

Kaitoa o te A' Design Award Koura i te Wāhanga Tōtika Rangatira

103,406

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120435

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Aurum Te Pūhera Rau Koura

Ko Aurum he pouaka koha i hoahoatia mō te rau koura ka taea te kai. Mā tēnei pūhera e whakaatuhia ai tētahi rawa mata hei hua hokohoko kounga rawa. E hāngai ana te hanganga o te pouaka ki ngā pūhera whakapaipai taonga. Mā tētahi pereti konganuku koura kua whakamātūhia (anodized), me te ingoa waitohu kua whaowhaotia ki runga, e hiri ai te pouaka, ā, ka mahi hoki hei raka autō. Ko te pepa whai kakano, te waitohu pēperu koura me te UV wāhi-motuhake ngā mea e hanga ana i te mata o waho. Kei te paparanga o runga tētahi rīpene e pupuri ana i tētahi kōkōiti i hangaia motuhake, kia māmā ai te tiki ake i te rau koura tino māmā nei. Mā tētahi pepa mārama-āhua e tiaki te rau koura kei raro. Ko te rahi o te pouaka he 88 mā te 90 mā te 65 mitamano.

Te Whakamihi

Mō te A' Design Award Koura

Ko Aurum Te Pūhera Rau Koura te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Aurum Te Pūhera Rau Koura he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Aurum Te Pūhera Rau Koura i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Inenga & Pēketanga: W88mm x D90mm x H65mm
Tūtohu: luxury, gold, premium, packaging
Hangarau Whakanao: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Wero Hoahoa: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Rangahau: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Whakaaweawe: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Roanga o te Kaupapa: Starts in Dec 2019 to Aug 2020
Rerenga Mahi: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Ngā Mema o te Rōpū: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau