Kallucci Boot Ko Te Toi Matua 3D by Mateus Morgan de Aguiar

Kallucci Boot Ko Te Toi Matua 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Whakairoiro Rorohiko, Tauira Āhua-Toru, Kiri me te Whakaata Competition Category.

KouraWhakairoiro Rorohiko· 2021

Kallucci Boot Ko Te Toi Matua 3D

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award Koura Winner in Whakairoiro Rorohiko Category

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Verified Award Winner

Verify Award Status for #121488

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kallucci Boot Ko Te Toi Matua 3D

Ko te whakaaro nui o te kaihoahoa ko te kawe mai i nga huānga ngawari, penei i te toka, te ahua o te mauroa me te aukati e hiahiatia ana e te hua, e tata tika ana ki tana whakamahinga me te oranga o nga kaihoko. Ko nga tioata taapiri hei kawe mai i te mea nui ki te kaupapa matua, ka tuku i te hau miiharo e whakaohooho ana i te hiahia o nga kaihoko pea.

The Recognition

About the A' Design Award Koura

Ko Kallucci Boot Ko Te Toi Matua 3D te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Kallucci Boot Ko Te Toi Matua 3D he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Kallucci Boot Ko Te Toi Matua 3D i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
Dimensions & Packaging: Width 5000px x Height 5000px 300dpi
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Project Duration: I started the piece on november 21 and it took about 1 month, ending on december 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: 3D modelling and texturing: Mateus Morgan
Agency: Dote