Pride Karauna Ringaringa by Alex Donahue

Pride Karauna Ringaringa by Alex Donahue is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Whakakai Competition Category.

RinoWhakakai· 2021

Pride Karauna Ringaringa

by Alex Donahue

Client: Alex Donahue

A' Design Award Rino Winner in Whakakai Category

14,807

Verified Award Winner

Verify Award Status for #121836

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pride Karauna Ringaringa

Ko Pride he karauna ringaringa mō te tāne me te wahine i whakaawehia e ngā parāre whakamanamana (pride) e whakahaeretia ana i te ao katoa i ia tau. Ko ngā ringaringa haora, meneti me te hēkona e mau ana i ngā tae ono o te āniwaniwa, e nekeneke tonu ana puta noa i te mata, e hanga ana i ngā whakatakotoranga rerekē puta noa i te rā. I te poutūmarotanga me te waenganui pō, ka whakararata ngā ringaringa kia hanga i tētahi āniwaniwa katoa, he tohu o te kotahitanga. Ko te take i hangaia mai i te maitai kore-waikura IP mangu me ōna kōeke huna e hono ngoikore ana ki te whitiki hiako mangu. He nekehanga karaihe Hapanihi kei roto i te take 40 mm.

The Recognition

About the A' Design Award Rino

Ko Pride Karauna Ringaringa te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Pride Karauna Ringaringa he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Pride Karauna Ringaringa mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch features six colors that continually move about the face. Twice a day, at both noon and midnight, the colors come together to create the shape of a rainbow. Beauty comes in all colors and is heightened by those colors' alignment. Show your pride with this meaningful timepiece.
Dimensions & Packaging: The watch weighs .5 lbs, the case's diameter is 40mm and made from Black IP Stainless Steel. The case height is 8.85mm (0.35"). Inside the case, the watch contains a Japanese quartz movement. The watch is water-resistant up to 3 ATM. The band size is 20mm. The band is black and made from leather.
Tags: Pride, LGBTQ+, Rainbow, Unity, Kinetic
Production Technology: The pride watch is unisex. It is made of black stainless steel with hidden lugs that connect the band seamlessly. The watch was developed from a combination of watercolor painting, drawing, technical drawings, and models were made using digital design software.
Design Challenge: The design challenge was to create a watch where the primary imagery was part of the watch's function rather than an applied graphic. The hour, minute, and second hands move about the watch, creating varied compositions throughout the day. The watch hands are colorful, but the case and band provide a monochrome, elegant backdrop.
Research: After extensive research on the symbolism of the LGBTQ rights global movement, it was found that the rainbow is the most prevalent symbol. Several design concepts were then created using the rainbow, with the selected option as one in which the hour, minute, and second hands are the rainbow and move about the watch. This was preferred over a graphic application of the rainbow for two reasons: 1. The rainbow would become intrinsic to the function of the watch, 2. The hands come together and form the rainbow, which is a metaphor for unity.
Inspiration: The pride watch is a timepiece dedicated to those individuals who have bravely stood with pride for the rights of all people. The design is inspired by pride parades that occur annually worldwide, which focus on the global civil rights movement for lesbian, gay, bisexual, transgender, non-binary, and queer social acceptance.
Project Duration: Alex Donahue created the conceptual and technical drawings in Fall 2019. The watch began production in Spring 2020 and was released in Summer 2020. It has been bought by design stores and individuals throughout the world.
Operation Flow: The watch continually transforms as the rainbow bands move about the case to indicate the hour, minute, and second. They align at midnight and noon to form a full rainbow, a symbol of unity.
Team Members: Alex Donahue
Image Credits: All photos copyright: Project Watches