Epic Fail Ko Nga Raupapa Whakaahua by Greg Barth is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Whakaahua me te Whakarereke Whakaahua Competition Category.
HiriwaWhakaahua· 2021
Epic Fail Ko Nga Raupapa Whakaahua
by Greg Barth
A' Design Award Hiriwa Winner in Whakaahua Category
- 41,644
- Verified Award Winner
- Verify Award Status for #125018
The Design
About Epic Fail Ko Nga Raupapa Whakaahua
I whakaaweahia e nga kaupapa torangapu i wiri i te tau 2016, ka kite tenei raupapa i te rereketanga i waenga i o maatau whakaaro me te mooni i roto i te tau o te paapori pāpori me te whangai i nga purongo. Ko te whainga ko te patai me pehea e taea ai te whakapohehe i a tatou taonga e o tatou whakaaro me o tatou whakatau, ma te whakamahi i nga au o te ao o te pukapuka "Nausea" a Jean Paul Sartre.
The Recognition
About the A' Design Award Hiriwa
Ko Epic Fail Ko Nga Raupapa Whakaahua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Epic Fail Ko Nga Raupapa Whakaahua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Epic Fail Ko Nga Raupapa Whakaahua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.
The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”. - Dimensions & Packaging
- Photography dimensions for all pictures are: 5457 x 3637 pixels
- Tags
- photography, surreal, hand made, colours, technology
- Production Technology
- wood, printed lycra, 3d printed plaster, high density foam, plexiglass.
With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month. - Design Challenge
- The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
- Inspiration
- This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.
I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial. - Project Duration
- The project started in October 2017 and finished in December 2017
- Patents
- "Copyrights belong to Greg Barth, 2017."
- Team Members
- Assistant Photographer: Morgan Hill Murphy.
Models: Mathilde Steullet, Jahvel Hall.
Set Build: Will Vincent, Brin Frost, Mathilde Steuillet - Image Credits
- Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Video credits:
Created and Directed by : Greg Barth
Written by : Greg Barth & Joe Hampson
Starring : Jahvel Hall, Mathilde Steuillet
Voiced by : Lolly Adefope, David Elms, baker terry
Director of Photography: Pau Munoz
Music & Sound design : Nookaad Productions
Graphic design : Futurneue
Art Director : Will Vincent
Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent
Editing : Greg Barth & Alex Da Cunha
Post Production : Phillipe Medina, Greg Barth
Colour Grade : Jessica Vile @ Framestore
Colour producer : Chris Anthony @ Frametore
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