Doaba Dhaba Kaupapa Whakapaipai: Te Whakapaihere Kai Toitū nā Akkshit Khattar

Ko te hoahoa Doaba Dhaba Kaupapa Whakapaipai: Te Whakapaihere Kai Toitū nā Akkshit Khattar he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Hua Toitū, Kaupapa me te Hoahoa Kākāriki.

ParahiHua Toitū· 2022

Doaba Dhaba Kaupapa Whakapaipai: Te Whakapaihere Kai Toitū

nā Akkshit Khattar

Kaitoa o te A' Design Award Parahi i te Wāhanga Hua Toitū

29,220

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #126449

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Doaba Dhaba Kaupapa Whakapaipai: Te Whakapaihere Kai Toitū

Kōrero Pukapuka: Ko Doaba Dhaba he pūnaha whakapaipai kai toitū i hoahoatia mō tētahi kīhini kapua i Inia. Ko ngā rīhi matua ka whakapaihia ki roto i ngā handi, he oko paru i mahia ā-ringa e ngā kaimahi toi ā-rohe, ka katia ki tētahi taupoki paru, ā, ka herea he tapanga ki te kakī. Ko ngā parāoa papatahi pēnei i ngā roti me ngā naan ka takaia ki ngā rau panana hou kua tapahia, ka herea ki te miro jute. Katahi ka whakaurua ēnei mea e rua ki roto i tētahi pēke i hangaia mai i te pepa hangaia anō. He mea pirau ā-taiao ngā rauemi, hei whakakapi mō te kirihou kotahi-whakamahinga. Ka tukuna ngā kai mā ngā waka hiko kia whakaitihia ai te tapuwae waro.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Doaba Dhaba Kaupapa Whakapaipai: Te Whakapaihere Kai Toitū te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Doaba Dhaba Kaupapa Whakapaipai: Te Whakapaihere Kai Toitū he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Doaba Dhaba Kaupapa Whakapaipai: Te Whakapaihere Kai Toitū i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Inenga & Pēketanga: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tūtohu: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Hangarau Whakanao: Handcrafted clay pots, Banana leaf & Recycled Paper
Wero Hoahoa: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Rangahau: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Whakaaweawe: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Roanga o te Kaupapa: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Rerenga Mahi: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.